As Art Director for Target’s Home Spring collections, I led concept development and on-set direction to produce aspirational, product-focused lifestyle imagery. Working closely with stylists, photographers, and set designers, I created inviting, trend-driven scenes that aligned with the brand’s visual identity. I oversaw prop styling, lighting, and composition, and led live creative reviews in partnership with the Creative Director. Post-shoot, I art directed retouching and guided a wide range of design crops, delivering a cohesive, high-impact campaign across all digital touchpoints.
