As Art Director for Target’s Outdoor Furniture & Decor collections, I led concept development and on-set direction to create aspirational, product-focused lifestyle imagery (traditional and 3D) and video. Collaborating with stylists, photographers, videographers, and set designers, I crafted inviting scenes that balanced trend-forward design with brand consistency. I oversaw prop styling, lighting, and both photo and video framing, while leading live creative reviews with the Creative Director. Post-shoot, I directed retouching and video edits, delivering a cohesive, high-impact campaign that brought the outdoor collections to life across all digital touchpoints.
3D Scene
3D Scene
3D Scene
3D Scene