Good Chemistry is a fragrance brand built around four distinct scent personalities: Cool + Collected, Confident + Charming, Good + Grounded, and Vibrant + Playful. The goal of this imagery was to visually capture the essence of each personality, helping buyers connect with the fragrances on an emotional level. These visuals were designed for use across a wide range of marketing materials, from print to social media.
Art Direction for ILLUME.
